In a fast-moving business city like Houston, building a brand isn’t just about flashy logos—it’s about earning attention and building trust.
Marketing expert Gary Vaynerchuk lays out what most entrepreneurs are missing: brand is built on empathy, storytelling, and patience.
Step 1: Understand Your Customer
Most businesses still use outdated marketing tactics. Gary says, start by listening.
“We’re in the golden age of consumer insights thanks to social media.”
Action Plan
- > Use social listening tools
- > Post a founder story on LinkedIn
- > Ask customers: “What do you wish we’d do better?”
